Reviewing and Promoting Books in the Alt-Right/Manosphere While Retaining Your Integrity.

Books Reviews and Promotions. Ethical Integrity

This post isn’t an indictment, but nearly an examination of principle for myself – and perhaps others – that I am trying to formulate regarding book reviews and promotions.   It’s an acknowledgment of the fact that we need to review and promoting books in the Alt-Right/Manosphere while retaining on our honest and integrity in the process.

Books Reviews and Promotions. Ethical Integrity
Is this a fair and honest description?

The manosphere, reactosphere, and the Alt-Right in general has it’s own fair share of “Buy my shit” types, who are trying to make a living off writing, being an e-celeb/public figure your family has never heard of.  Nothing is wrong with this or making money from matters you invest your time in, but we should examine the ethos behind back scratching, even if it’s for people we really like and for reasons we’ve written about thoroughly on our blogs.

So what separates the good from the bad?  How do other people know?  Can they mistake our “glowing reviews” for just echo-chamber circle jerking low-life’s that are trying to make a quick buck off the beta saps?

A man’s reputation is all he has and as any politician knee-deep in a scandal can tell you, it can be destroyed in an instant.  This is especially true in the online world, where a person’s word is their bond – and their action/money sometimes.  Many scammers exist, and the alt-right is no exception.  So how do we stop ourselves from looking like one – or better yet not becoming one?  It’s my job and that of others to sort the wheat from the chaff.

Well, are we consumerist drones who buy what we don’t need, or are we trying to simply keep the cash in the circles we value and invest our time in?  It’s not a simple answer necessarily.  I’m sure you’ve all seen pleas/demands/suggestions like the following:

“Buy My Self-Improvement Book And Your Life Will Never Be The Same!”

“Score hot chicks in the Philippines”

“Hot babes will jump your balls after you read about my epic conquests.”

“Bang, Bang, Bang a zillion different countries.”

In some way, shape, or form, we then review each others books in a generous manner.  Yes, the posts, tweets, and articles help the google search index rankings, get your name out there, and generate some good ole buzz.  Well, are we being honest with ourselves and the people who might see our reviews?

Notice though that the ratings will never be worse then a 3 out of 5, and even if the knowledge doesn’t apply to our life’s situation in any way, we encourage other people to buy it because they might benefit from it.  Okay, fair enough. Maybe they will.   However… and that’s a big,


If it hasn’t benefited us in some way, can we honestly tell other people it will benefit them? Anecdotal evidence is what people want and expect when you review a book.  They don’t want to know if it’s helped a bunch of nameless people around the world, they want to know if it’s helped you, or else they would read about Joe Kim’s review of the book written from a laptop in Vietnam.

So should one review a book that directly doesn’t apply to them and whose tenants and advice they won’t be able to utilize at that particular time?  Again, perhaps.

Okay, I have a small dog in this query.  I’m now married.  Reading books such as Roosh’s “Bang” or even Matt Forney’s “Do The Philippines” are great for someone who is single, needs to learn game, and has a raging boner that is never satisfied.  But what if you aren’t single? What if you are past the stage of spinning plates?

This doesn’t mean I’m dissing the books, I just don’t know if I can review them and be like, “Yea, this book is great, I applied it, and it’s something I want to do.”  While I actually quite like Matt Forney, I need to find another way to help him out or promote his book, that doesn’t make me feel disingenuous when I promote it Instead, I should buy and review one of his other books that might be a more useful, yet entertaining consummation of my time.  Trolling For A Living anyone?

What if you want more? Or you are in a different season of your life?

For instance,  I’m married and I have a kid on the way.  I’ve taken on a whole new set of responsibilities in my quest to start a family and “time management” is now one of them.  Books that seem like a quality time investment would include Mike Cernovich’s “Gorilla Mindset” and Quintus Curtius“Pathways”.   ( I’ll be finishing up my reviews on these which will hopefully do these books justice.)

Now I suppose you could still be in my situation and enjoy an entertaining read of one of Roosh’s Bangs, but that’s up to you.

I just however can’t justify that investment of time.  Time you see, has literally become a “filter” in determining what books I should or should not bother with -its made choosing fiction even more difficult.   My desire is to keep my money in the alt-right when I can.

If I ever want to help build the communities and the “tribes” that are mentioned, I’ve got to vote with my credit cards, so to speak as well as my voice.    Using my voice properly, truthfully, and genuinely is of utmost importance however to my reputation and to the reputation of those I vouch for.

We need to think VERY carefully about how we do that.  Integrity matters.

I can’t stress this enough which is why I worry when I see the usual flood of book reviews from semi popular manospherians  anytime someone in the manosphere publishes material for a price.   Is the book actually good?  Will people who stumble upon the manosphere suspect its just filled with a bunch of people trying to make money and dismiss it?   I also don’t want to become one of those “scammers” or “back-scratchers” in how I write reviews and even to some extent, why I write them.   I dont even accidentally want to be perceived as such.    While I understand we all need to make our money – and I have a day job for that – I emphasize the following…

Our word is our bond.

I’m to the point where I can only honestly review a book and promote it – assuming its good and I like it – if it will help people going in a similar situation to myself, or if I’ve been there and I know what they need.   So I suppose I could recommend books on game or the Philippines by authors I like such as Forney, but only to people who are single, need game, and could use a trip to the Philippines.   While my best friend might not be able to handle Pantheon, he may be able to use Gorilla Mindset.  My newly single friend however might enjoy “Do The Phillipines”, and Matt being an entertaining writer making it all the better.

I just have to make sure this is clear and that if I think something is poorly written, bad, or just simply obtuse; I point it out honestly and objectively.  I suppose nothing is harder then being objectively honest to and about people you like, and I am going to experience this first-hand.  Expect many book reviews upcoming.


Why Living Like A Villain Is Shallow

The False Allure Of Villainy

Recently, I’ve stumbled across several articles and posts dedicated to the benefits of living like a villain and why we should consider it.   There were three main points the writer made in the article, Why You Should Live Life Like A Villain, on ROK:

– Villains live more fulfilling lives than heroes.

– Villains command much more respect than heroes.

– The hero never gets the girl while the villain is always up to his eyebrows in pussy.

So essentially, you have to sell your soul if you want to get the girl and enjoy life.  I firmly disagree with this.  On our deathbeds, do we really want to have lived a life that deep down we were ashamed of?   No, I am not encouraging you to be a White Knight.   In fact, refusing to be an asshole doesn’t automatically mean the only alternative to that is “White Knighting.”

Don’t get me wrong, because I actually see his point. Yes, the bastards/assholes get laid and the nice-guys flounder in the wind. This is why it might be necessary to invoke just a bit of your inner asshole to get your foot in the door to meeting a girl you are actually interested in.  However, do you want to be an asshole for you entire life?  In marriage, work, friends, life?

Becoming What You Hate

Notice one of the core tenants of becoming a villain: Being an asshole. The kind of women who are attracted to “bad boys” are likely not LTR material and certainly aren’t marriage material. They might be good for a one night stand, but you will never be able to be “bad enough” before it catches up with you – either legally or through isolating your friends and family – in the long run.

What makes a “bad boy” or an asshole? Let’s think about it for a second. Knowing exactly what you want in a relationship and when to move on doesn’t make you an asshole, rather it makes you carefully think through what you are seeking for in any relationship – including all of the pros and cons.   Mike Cernovich makes this point about becoming “Alpha”:

I’d never hate on a  man who went monogamous. Being alpha is about getting what you want. If you’re in a relationship that makes you happy, good for you.

If you are looking for a romantic relationship with a girl who only is interested in being your friend, move on immediately as you will be disappointed.

Jen Kim in an article in Psychology Today wrote a response article to, “Do Assholes Really Finish First? asking, “Do Girls Really Love Assholes?”

SBK writes: “Bad boys tend to have lots of positive traits that come along for the ride of the badness such as good looks, confidence, creativity, humor, charisma, high energy, and good social skills— all things women find attractive.”

He also found that for men “one striking direct path to mating success stood out… low agreeableness; the lower the agreeableness, the more sexual partners.”

If there is anything TRP has taught me, it’s that confidence is the most important thing anyone can have and that there is a difference between being an asshole and having confidence.   It is often “confidence” – more on this later – which helps to create all the “asshole” attributes mentioned in the quote above.  The article “Do Assholes Really Finish First?” went into some detail about the success of Tucker Max, who has been able to make a name and a prosperous living off his tales of being an asshole.

He Eventually Destroyed His Entire Life

However, it seems the shallowness of being an asshole as burnt him out. He literally is doing a form of penance with a reverse pendulum swing to his new site, “Mating Grounds” which is essentially a politically correct tip site on dating advice that we all know doesn’t work too well.   Being an asshole however, did burn him out as he points out when he finally came back “online” after years of hiatus:

I was a ridiculous narcissist in my twenties. It’s not even that I didn’t care about other people. It’s way beyond that. I just didn’t even understand that other people even existed or mattered. I do not believe I was a true NPD [narcissistic personality disorder] in the clinical sense. But, dude, I was close.“I ended up hurting a lot of people and not even realizing it. Because of that narcissism, I didn’t connect well to other people. I used a lot of people a lot of times, in ways I didn’t understand.

Separating Confidence From Assholes

The reason why people aspire to be “assholes” is that they don’t realize it is the confidence that assholes have that enables them to be successful with women and other endeavor in their lives.  Assholes often show signs of being willing to take risks, being brave, and having ambition. For some reason however, people forget that they can be all of these things – an develop all of those traits in the quote mentioned above – without actually being an asshole.

Let’s face it; assholes are often shallow people.  They become the narcissists that we despise.  One reason so many of us rightfully dislike feminism is because it turns people into “victims” in which everything is about them and is the fault of somebody else.  These people continually attempt to “out-victim” each other and get enraged when you refuse to accept their bullshit.

They get what they want through manipulation and bullying other people – often via social media and political pressure – into going along with what they want.  We rightfully condemn these assholes for what they are.  Do we really want to become like them and become serial manipulators obsessed with only ourselves first?

Enjoying Life: Transcending Pleasure And Money

We all want to enjoy life.  We NEED other people around and with us to do exactly that. Like it or not, it is other humans – that unique component to life – that make it worth living.

If you want to attract girls and be someone who other men want to be around, become a man.   Act like a man. Develop a character that bursts from the seams with masculinity.    Make sure they can see it through what your actions and what you say.  This is where a lot of confusion has taken place in what society – specifically Social Justice Warriors and feminists have defined as being an asshole.  Ignore the repugnant nonsense they spew about what makes an asshole, especially considering that this exactly what they have turned into themselves.

Despite what feminists say about what is “toxic masculinity” in men and how it equates to being an asshole, I encourage all of us to be men and to let our masculinity pour from every fiber of your being.   Their definition of toxic masculinity is often exactly what men should strive to become. Never forget that.

You don’t have to be a boy scout for the sake of others. You do however want to be a man of courage, honor, and integrity because it is a masculine virtue that will improve your life.  It will build up networks of real friends who can become like a second family.  The key concept there is “Real Friends”, something which is non-existent for assholes whose “friends” amount to people dedicated to using and manipulating each other.

It will help you to see through the bullshit of the deceitful and at the same time let others see you for the real man that you are.  People want to be around men who are actually courageous and honorable.  Real virtues are something that the epic heroes of history have aspired to and they attracted the sort of motivated, ambitious, and honorable companions that we all at our very core desire.

Yes, we can romanticize “heroes” to the point of a fantasy that serves no purpose toward improving ourselves and our character.   Will aspiring to be a villain as a replacement construct any better of a fantasy? Do any of us – hero or villain – really want to die alone?

Being a villain – specifically one who is an asshole and a narcissist is shallow as people will eventually see you for what you are; a man whose narcissism which will eventually destroy himself.  It’s like getting credit card debt.  You can spend all the money you want now, but later you will still have to pay the piper, most likely with interest.   It may be “easy” and profitable in the short-term, but it will have negative consequences in the long-run.  Perhaps those may never actually be financially, but living with yourself and the destruction of your soul will take their own toll.

Go ahead and lie to yourself about how satisfying it supposedly make your life.  If we are actually honest with ourselves, we full well know deep down that there is so much more to a fulfilling and enjoyable life then the supposed romantic allure of “living like a villain”.   Real life satisfaction comes from becoming a man and living like one.