Branding. Easy, understandable, and no-explanation needed labels, terms, and phrases with all the right kinds of connotations regardless of who hears them; a 711 worker, Chase teller, Facebook drone, Amazon warehouse workhorse, lobbyist, journalist, brand influencer, or dog groomer.
One group of people in particular have perfected it’s use: Activist Progressives. Those of us versed in the “culture war” and wrongthink have an inkling as to what this label means. Most “normies” however won’t. It could mean anything. Not good. Sad.
That right there is our number one problem. Yea, I’m serious. It’s worse than the deplatforming, twitter lynch mobs targeting us, Big Tech monopoly/censorship, and AntiFa beatings endowed upon us. In fact it’s whats enabled our current beatings and martydom in the internet arena suffered at the hands of the progressive mobs that don’t seem to stoke widespread and obvious condemnation by the masses.
Vox Day via Milo Yiannapolous makes an important point in a recent post, “Embrace Your Extremists” regarding the current culture war and how we should deal with particularly active, aggressive, and rabid SJWs who are on the attack.
“If you want to stop people using bad tactics, the only way to do it is to make them prohibitively costly. And the only way to do that is to use the same tactics with such brutal efficiency that they cry “uncle” and agree to a ceasefire.”
I’ve come to realize that the moral high-ground isn’t just useless vs particularly active and vicious SJWs, but a dangerous handicap. As Internet Aristocrat has said, “You can’t reason with these people. They don’t care. They are narcissists to the core.”
Now each situation is different, but when you deal with SJWs actively trying to go after you, fighting fire with fire is an absolute necessity – for instance when they try to change the Code of Conduct of a company/organization to begin their Stalinist purges and thought-police even the most meek of dissenters. Note that these dissenters are often moderates, who at a certain point will get fed up.
Companies and corporations still have yet to realize that disgruntled people sending emails to them usually don’t represent even 5% of their customer base. Until they do, these tactics will continue to be effective and we should utilize them like our cultural enemies are.
To be honest, Sarah was trying to engage in a philosophical conversation over the issues of age of consent, sexuality, ect on “her” forum posts and blogs. However, when she started labeling opponents – namely #GamerGate and others with every “ist” and “ism” under the scalding sun – while trying to destroy any critics and GamerGate supporters, she began her own Pearl Harbor and the response she is receiving is her just due. She refrained from actual honest intentions in her dialogue and began her campaign of extermination.
Now every SJW isn’t Sarah Butts.
I know some SJWs in real life. They aren’t active and they don’t participate in email and social media campaigns to destroy people. They should be treated as POWs. Never employ “scorched earth” against those who haven’t initiated it first. Guilt By Association SHOULD not be attached to what I would call the, “nominal SJWs.”
We don’t want to turn “thinkers” into flag-burning revolutionaries so to speak, which is why each SJW individual should be handled differently based on what they actually do and endorse.
Vox’s use of the word “extremist” is also telling and its an important indicator of how important the war over words actually is. Consider what used to be considered an “extremist” 100 years ago or yet better a “fundamentalist”.
The connotation went from having fundamentals to being some sort of religious… extremist. Brilliant when you think about it. “Extremist” is today’s current expansion on that concept and it’s unfortunate that the radical social justice left is winning when it comes to attaching a specific connotation when the word is used.
Labels are again the primary weapon. SJWs will label anyone who dissents from their narrative as extremists. Now any normal person who hears the word “extremist” attached to an individual or group will immediately assume a negative about them before hearing anything they have to say.
It’s important for us to use the word when referencing SJWs so that (1) their wordplay can’t be used to control the narrative, (2) they cant effectively utilize attacking the individual instead of the ideas by causing people to dismiss “extremists” without hearing what actually makes them extreme from a source that isnt an SJW.
Remember, when your opponents engage in demagoguery, label slander, and every other slight under the sun designed to destroy your character and reputation, it is absolutely necessary to not only fight back with their same tactics, but to do it with urgency.
Reputations of semi-private individuals can be destroyed online and the truth won’t matter, rather what the neutral public observes from the loudest mouths will shape their perception of who you and what you stand for. It’s up to you to shape that.