“Twitter is weird. A huge amount of what’s written there is metatextual commentary on other tweets intended for a knowing audience reading in a specific moment. It’s an ephemeral, self-referential mode of discourse that is unfortunately not ephemeral or tied to reference points at all — in fact, it’s designed to be broadcast, archived, searched, and embedded by anyone, in any context, at any point in the future.” – Ezra Klein from Vox
Everyone wants to build their own special brand. They want to be someone unique, while being controversial enough to push just the right buttons and step outside boundaries by inches to stand out in a crowded online world. Provocation = profit. A few make a living and following by doing this and the rest don’t. You can be a self-made man and be your own boss! Basically you self-brand.
We of course have a bit of familiarity with those who make it and can ACTUALLY freelance and pay their bills because they did just that. That “fame” and newly acquired online rep comes at a price though; you can go from self-made and having made it to zero quite fast.
“Anti-Semite!” – Walter Sobchak after smashing a Nihilist with a bowling ball.
Who is PewDiePie and why should old gisers like yourself desire to waste time to find out? Good question greybeards.
First some context: My younger cousins don’t know who most actors are, but they are familiar with and follow many a YouTuber. They even watched the YouTube awards show. Ask many in generation Z and you’ll notice they spend a lot of time on there – far more than they do watching anything on cable or TV.
Everything from videos on how to change your brakes and WorldStar fight compilations to commentary, reaction videos, and educational material. It’s all there – a STAGGERING amount. YouTube averages a billion views a day on it’s platform.
This includes all those terrible offensive videos ranging from crimethink to “inappropriate pranks”, skeptics gone wild, and “questionable content” that hasn’t been screened by the people used to controlling what your kids want through Apple Jacks cereal commercials on Cartoon Network.
It’s gone from the evolution of dance and cute cat videos to popular game commentators and personalities making “unacceptable” jokes and voicing their views on immigration and demographic subjects. Places like the WSJ, WP, NYT, ect don’t like this because they can’t compete with an uncensored YouTube personality.
PewDiePie is the biggest YouTuber in the world, and he’s made 10s of millions of high pitched noises, childish banter, and LetsPlays. Kids love him. He speaks their language – something which is VERY IMPORTANT, and we will touch on later.
This horrible anti-semite’s channel has evolved to a slightly darker sense of humor, pranking, and poking fun at groups that you can’t criticize normally.
His audience however is still young – elementary/highschool age on average – and keeps growing. For all intensive purposes he was untouchable because of big he is. Perhaps that fact is why he was pegged for demotion with a classic coup de grace of “Anti Semitism“. His audience knows hes not an anti-Semite, but their parents who are the real targets will be worried about the label nonetheless.
Normally, bad jewish jokes told drunkenly at parties might land you some hard stares if told poorly, but that’s it. Pew though is influencing the minds of vulnerable children – who need to be indoctrinated by easily controlled sources of regular media. YouTube is obviously not that.
Now several weeks back, PewDiePie becametouchable. He crossed the Rubicon of. Despite being edgy saying nigger a bunch of times in the past, no one cared until he hired two Indian dudes off Fiverr to hold up a “Death to all Jews” sign on video sign to prove people will do ANYTHING for five dollars.
Not only was he right, people were fuming because of it, the irony and humor lost on their Puritan asses. This lot included people with clout.
They struck him down like David did Goliath. Mainstream press outlets sizzled with rage. Disney freaked. Outrage was spewed by critics no one has heard of before. Or at least they thought they did.
YouTube cancelled premium relations with him. Media outlets screamed about his terrible influence on the impressionable young. Nazism was apparently on the rise!
Discerning eyes should notice that his supposed anti-Semitism – which is laughable if you’ve watched PewDiePie – is merely an excuse to go after him with what his detractors think would stick to him best. This wasn’t his first sin against the new polite rules of elite global society. It was the sin however which convinced them Pew’s influence needed to be scaled-back as he couldn’t be controlled.
I’m not mincing words here. Pew has more subscribers than most of the major TV and media networks do on YouTube do combined. The age of his audience is highly desired by the predatory networks and their big bucks advertisers who are desperate to convince these kids they need more nerf guns, Ipads, and junk food bellies to ensure big pharma can sell them weight loss drugs in their obese futures.
Suffice to say, powerful influential semites everywhere weren’t impressed – specifically the one’s behind the curtain we hear alot of conspiracy theories about. I’m not big on Jew bashing, but some questions should be raised. PewDiePie was forced to apologize in a video, but he came back swinging labeling it a media hit job.
1. Perhaps mainstream outlets view his HUGE alternative platform as a threat, so they were just looking for the right time – in the case of the WSJ.
What’s happened to him recently is an all out assassination in which he rightfully blames the media. Predictably, they haven’t been happy about it or his accusations that they are after because he’s bigger than most of the outlets doing the smears. Right here is one of the first real fights between “Alternative” media and that of the established outlets
2. Was getting too bold in pranks. Many of his detractors were worried about his videos and “jokes” being a gateway to the great white boogeymen shitposters that populate the underwebs. Sweet gullible kids would somehow be lured into supporting “White Supremacy” a.k.a. anything that doesn’t view white people as the devil and cause of all evil via his jokes cushioned by his loveable aloof personality.
3. “Jew jokes” are now far edgier than in the past. Since the election of Trump, nonstop blathering has occurred about the rise of anti-Semitism, while ignoring any of the Islamic refugees in Europe who aren’t fond of the jews. Somehow, they even missed out on Trump’s inner circle of jewish staff, insisting upon ghost of anti-semitic vapors from Trump supporters. More on that later.
PewDiePie Pushes The Overton Window
Despite being abandoned by Disney, and demoted by YouTube, PewDiePie is one of the few who is absolutely self-sustainable with a fan base so massive. His modest lifestyle means those tens of millions he’s made will last his entire laugh. He can say anything he wants, and not worry about financial guerrilla warfare at his doorsteps.
I think he realizes this. Pushing boundaries is what PewDiePie started to do as he grew older toward the last few years. Anyone familiar with chan and online trolling cultures realizes that the “lulz” is what it’s all about – especially for his largely Generation Z fans. Still his stuff wasn’t nearly as aggressive as that of the chans, reddit, or even Breitbart and much of the recent alternative media.
While the Nazi Larpers from TheRightStuff have been dwelling on advancing their goyim memes and alerting us to the dangers of the juden, the rest of the internet hasn’t been too concerned with the Jews.
Sure a few here and there on the chans might be concerned about Jewish world domination, but what’s with the sudden alert to it? Even before Trump, Jewish jokes were a favorite at parties – even by Jews.
Europe has experienced it’s fair share of “death to the jews” from recent peace loving refugees, but here in the states? For Pew, it was the bridge too far – specifically for the big wigs. Why is this a no-go-zone all of a sudden?
I’m not much for Jewish conspiracy theories, but its fact – or likely a hate fact now – that Jewish people are FAR overrepresented in media, banking, etc. So far, I haven’t heard of calls to reduce their number in accordance to percentage of population by the diversity police who keep telling us they aren’t enough black disabled trans lesbians on the boards of Fortune 500 companies.
In fact, it’s been the opposite. Jews are still succeeding greatly and the social justice crybullies haven’t been able to bully them into self-loathing for said success and their group identity. Then again, Jews are still apparently part of the “minority/marginalized/women/everyone else” vs straight white males.
Only way they might be kicked out is if the left is forced to chose between anti-Semitism or islamaphobia. If anything, I think it’s something to emulate – their success and tight group bonds that is. Their media influence is great enough to put even mild critiques in that “Don’t touch zone.”
PewDiePie opened up the flood gates because of his platform reach when he violated that zone. Persian-American youtuber JonTron who isn’t a political activist has become the next Tuber with influence to say things he’s not supposed to.
He decided to go on a stream with Sargon Of Akkad where ironically they talked about how those on the far left have a habit of branding people with opinions they don’t like as Nazis. Subsequently after this, he was branded a Nazi on twitter.
A particular tweet even threatens to kill him for joking about being a Nazi as the events of the past few months have established that it’s okay to attack people who’ve been accused of being Nazis. That pretty much includes everyone who SJW types deem to be systematic oppressors with privilege.
His mugging by political reality has been fascinating to watch. At least he is shrugging off charges of “white supremacy”, because clearly Persian Iranians have a place on Stormfront, though they did enjoy his willingness to discuss the topic.
Other YouTubers who aren’t normally political in their channel content have been dipping their toes in sharing rather conversational thoughts. What’s happened if they’ve been targeted by those who are utterly polarized in their worldviews.
If you aren’t sharing the accepted social justice montra while speaking about culture and politics, apparently you are against them. Even the comedy types like Philip DeFranco are now being accused of the ists and isms for his testy and boundary pushing comedy and commentary. Surely the shouts of “Nazi” can’t be far behind.
Final Thought: If everyone is a Nazi, who will really be one? The stakes to burn the heretics on are getting scarcer, as well as the those who shriek in condemnation at the word, “Heresy!”